Sales

Salespeople are the life blood of their organizations. Their efforts are critical to a company’s able to operate and grow. Salespeople are also underutilized experts on valuable intelligence about the unique needs and preferences of their territories, prospects and customers. With selling relationships are key and knowing what is the most appropriate way to approach a prospect or customer can make the difference in creating winning relationships.

Through the Luma platform, corporate marketing and field and channel sales are able to seamlessly create, handoff and customize marketing materials. The result is great flexibility for sales, while ensuring corporate brand and messaging requirements are maintained.

Because Luma is a cloud-based marketing platform, it enables this process to happen fast, really fast. The old saying is “time is money.” Luma believes wasted time is wasted money. With Luma, salespeople and channel partners can depend on their marketing colleagues to make marketing templates available in a matter of hours or days, rather than weeks or months. Field and channel sales people are then able to adapt marketing materials to local preferences and personalize, without having to wait for it. Luma automates the process, so templates are available at everyone’s fingertips.

At the same time, Luma’s intuitive What You See Is What You Get interface means field salespeople and channel partners can be up and running on the system with no training necessary. And, because Luma is cloud-based, it is accessible 24/7, from anywhere with an internet connection, for as many people as a company wants.

Lastly, another challenge salespeople sometime face is the inevitable lower quality of marketing materials that aren’t produced by corporate headquarters. When a marketing piece is printed on the equivalent of a home printer or local copy shop, it shows. With Luma, field and channel sales suddenly have access to the high-quality facilities in the world. And, because only what is needed is printed, the cost is significantly cheaper.

With Luma, field and channel sales are able to create high-quality, personalized and localized marketing materials that will help them be more effective and sell more.