FAQ

Can I integrate my CRM system?

Certainly. Contact lists can be retrieved automatically. Because all features are made available via web services, the Luma platform integrates seamlessly with existing platforms and other business applications as well as with your CRM system.

I would like to secure my brand identity better. Can Luma help with this?

Absolutely! Because you determine what material is being made available through Luma you have the ability to ensure everything you upload meets centrally-defined brand and house-style guidelines. In this way Luma also guarantees consistent brand perception across all communications channels.

I would like to have more control over local communications. Can Luma help with this?

With Luma you support local personalized, targeted campaigns which are guaranteed to be consistent with centrally-defined brand and house-style guidelines. This ends orders which are based on outdated materials, which do not comply with the brand and house-style guidelines or which are intrinsically inadequate.

How can I save on marketing costs?

Luma helps you to save costs in more than one way. With Luma, your marketing process runs more cost effectively. You only produce what is needed, so you avoid any superfluous stocks of printed materials. Luma is also a SaaS solution: you don’t have to invest in expensive hardware and software. For example, you can read how insurance company P&V Verzekeringen was able to save up to 50% on its marketing expenditure.

Is training needed to work with Luma?

Luma excels in user-friendliness. The interface is so intuitive that your users can be up and running with it in an instant without training. Too good to be true? Try it yourself.

Do I need support from my IT department to use Luma?

Absolutely not. Luma is so user-friendly and intuitive that you can launch sophisticated multimedia campaigns without IT support. In addition, because Luma is offered as a SaaS solution, you don’t have to worry about operating systems, database licenses or back-ups. Luma is hosted on our secure, reliable and fast central servers.

Can I shorten time to market with Luma?

Luma automates all the steps in the marketing process, from creating materials to delivery and invoicing. Your sales and marketing teams have ongoing access to the very latest templates, which they can easily modify and personalize themselves. Approving modifications to templates and personalized versions also occurs fully online.

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