Benefits

Drive Sales

Through the Luma platform, corporate marketing and field and channel sales are able to seamlessly create, handoff and customize marketing materials. The result is great flexibility for sales, while ensuring corporate brand and messaging requirements are maintained.

The old saying is “time is money.” Luma believes wasted time is wasted money. With Luma, salespeople and channel partners can depend on their marketing colleagues to make marketing templates available in a matter of hours or days, rather than weeks or months. Field and channel sales people are then able to adapt marketing materials to local preferences and personalize, without having to wait for it.

Salespeople and channel partners can be up and running on the system with no training necessary. And, because Luma is cloud-based, it is accessible 24/7, from anywhere with an internet connection, for as many people as a company wants.

With Luma, field and channel sales are able to create high-quality, personalized and localized marketing materials that will help them be more effective and sell more.

Brand Control

Marketers need to feel secure in their consistent brand perception across all communications channels. Brand is a valuable asset and giving flexibility to field sales and channel partners cannot be at the detriment of the brand.

Luma offers the solution: a tool which gives marketers as much control as they want, but which takes the repetitive work off their hands. And, Luma is so intuitive that field sales and channels partners will be able to easily use it because it has a simple drag and drop design and a What You See Is What You Get user interface.

With Luma they can:

• Determine which versions of logos, illustrations, colors and fonts can be used.
• Put new versions online immediately and remove old versions just as fast.
• Automatically block orders of marketing communication materials based on old templates and assets.
• Support the most common marketing communications channels.

Accelerate Time to Market

Increase your top line by getting the most appropriate materials into the field faster. Placing marketing communication materials in the market becomes a question of hours or days rather than weeks or months.

Luma supports all the steps in the marketing implementation process, from creation to production and fulfillment, including invoicing and delivery to any desired physical or virtual address on the globe, accelerating the field’s ability to modify materials and get them to prospects and customers. Your sales network is served more quickly, and so are your customers.

Time-consuming adaptations to local preferences are history. New material is available to everyone immediately and simultaneously. Your sales and marketing teams have ongoing access to the very latest versions they can adapt and personalize themselves, quick and easily. Even translations can be implemented within templates in the Luma Cockpit and quickly released to the field through the Luma Studio.

Cutting Costs and Reducing Waste

Make your CFO and the environment happy at the same time. Because you only need to print what you need, when you need it, Luma helps to knock your marketing budget into shape and to save the cost and waste of printing and storing more materials than you need.

Expensive and time-consuming personalization and localization by your own employees or external communications agencies are now unnecessary. By quickly creating and implementing revised materials across multiple medias, the cost of new versions of existing marketing communications is slashed.

Luma is accessed as a Cloud solution. You don't have to invest in expensive hardware or software, so you can have even thousands of users up and running immediately.

And finally: time is money. With Luma you accelerate the time to market, and that's a saving too.