Platform

Perfect Integration for a Total Solution

Luma is an outstandingly open, scalable and modular system. Together with our integration partners and VASPs (value added service providers), Luma is configured and integrated into a tailor-made solution which meets your needs perfectly, today and tomorrow.

• All features are made available via web services: Luma integrates securely, reliably and without problems with existing platforms and other corporate applications such as CRM, SFA, DAM, ERP or MRM applications
• Luma fits your existing portals seamlessly. Thanks to a single sign on design, users can easily access Luma Cockpit or Luma Studio through multiple online marketing and sales tools.

Personalization

Personalized campaigns score better and your field knows their prospects and customers better than anyone. Through Luma Studio, they are able to determine which message, via which channel, are used for their territory and offer a unique selling proposition.

In Luma Studio, users can select, adapt and order their desired marketing materials. Simple personalization in Luma Studio from centrally-administered templates means:

• Adaptation to local preferences
• The right language, adapted image materials and personalized content
• Mailings through linking to a local or central contact lists as well as third-part list brokers
• Integration with your CRM system means your sales contacts can be retrieved and measured automatically

Version Management

With Luma, your local users are always guaranteed to be working with the latest versions of templates and assets.

• The administrator determines which versions of logos, illustrations, texts and fonts can be used.
• New versions appear online immediately and old versions are removed just as fast.
• The administrator can automatically block orders of marketing communication materials based on old templates and assets.

Luma Cockpit

• Determine who gets which access rights through user and profile management
• Create reports to determine the scope and results from each field marketing campaign
• Manage templates and assets simply or approve orders
• Online proofing: no more calling and e-mailing back and forth. Approving changes to templates and personalized versions takes place entirely online.
• An integrated dashboard provides a clear overview of the use of the various features and templates, and of the orders placed.
• Manage marketing development funds & budgets
• The information from the dashboard can be linked to sales results giving you an insight into your ROI.

Electronic Invoicing and Payment

Multiple currencies and flexible payment capabilities mean Luma matches your need to support field staff in multiple regions. Whether your field staff manages a budget for their own marketing materials or if used for internal tracking, Luma’s electronic invoicing and payment system will meet your needs.

Financial administration is kept to a minimum, when invoicing and paying orders can be processed either online or offline. Luma also enables the easy management of marketing development funds.

• Your budget manager determines who pays what and how much.
• Luma supports secure payments with Visa, MasterCard, Paypal, and online banking. Luma is designed to support each country’s unique online banking requirements.
• Orders can also be settled with vouchers or credits from an MDF (Marketing Development Fund).