News Releases
August 3, 2011
Luma Technologies Releases Field Marketing Optimization Survey Results
Marketers Share Efforts Needed to Deliver “One-Off” Assistance
Luma Technologies, a global provider of an on-demand marketing platform for field and channel sales, today announced that according to results from a recent survey on Field Marketing Optimization, marketers spend much of their time creating so called “one-off” personalized and localized marketing materials for their field reps. When they don’t do this, they are concerned about potential misuse of brands, logos and messages in locally-developed programs.
March 31, 2011
Polk to Offer Luma Platform to Its Customers Worldwide
Leading Car Companies to Leverage Polk-Luma Offering for Data-Driven Personalized Field Marketing
Polk, a premier provider of automotive information and marketing solutions, and Luma International, a global provider of an on-demand marketing platform for field and channel sales, today announced a strategic partnership. With this agreement, Polk will offer its global customers the ability to use the Luma platform to improve marketing and sales programs at local dealerships.
March 30, 2011
Luma Release 10 Addresses Customer Requests and Marketplace Needs
Luma Delivers Enhanced Brand Protection, Approved Integration and Introduces Dashboard Metrics
Luma Technologies, a global provider of an on-demand marketing platform for field and channel sales, today announced that Luma Release 10 is now available and in use. This enhanced platform addresses the features Luma’s customers have requested, as well as unmet needs in the marketplace.
December 2, 2010
Net4kids Begins Leveraging Luma Distributed Marketing Platform For Clients' Charitable Support Communications
First Luma-hosted Net4kids Offering Is Personalized Christmas Cards That Support Net4kids Programs
Luma International, a global multi-channel marketing platform for field sales and marketing, and Net4kids, an online platform for to-the-point charity, today announced an agreement that gives Net4kids’ clients an easy way to communicate to their stakeholders – online, email and web to print - about their support of children’s causes around the world through Net4kids.
November 18, 2010
Luma and RelayWare Partner to Offer Marketing On Demand for Partner Ecosystem
RelayWare PRM Customers Can Now Create Personalized Marketing Campaigns in One Click.
Luma Technologies, a global provider of a multi-channel marketing platform for field sales and marketing, and RelayWare, a global provider of cloud-based partner relationship management (PRM) software, today announced a partnership enabling joint customers to generate custom marketing programs on demand.
June 22, 2010
Panesco invests in more efficient communication
LUMA International is helping the company to enhance its efficiency at a local level while retaining its global brand identity
Panesco Europe NV, a European supplier of frozen baking products for the food service sector and part of La Lorraine Bakery Group, has implemented LUMA®. This online marketing solution from LUMA International is being launched by Panesco to support its ‘think global, act local’ philosophy.
June 2, 2010
Marketing and the cloud: a match made in heaven?
LUMA International gives five reasons why cloud computing eases marketers’ lives
More and more departments within companies are starting to use cloud solutions. The IT department was the first to experience the influence of the cloud and to experiment with the “as a service” aspect, rapidly followed by departments like accounting and human resources. Marketing is still making this step. While their colleagues have their heads in the cloud, many marketers still execute their marketing strategy using mainly traditional tools.
March 23, 2010
LUMA® used as customer communication department at InShared
Innovate!2010 finalist replaces back-office activities and supports expansion plans of online insurer
InShared, an online insurance company and initiative of Achmea, has implemented LUMA®, the marketing automation solution of LUMA International. The SaaS platform is being used by InShared as a virtual back-office to handle the production and delivery of material for customer communication and insurance documents, including international motor insurance certificates, policy conditions and sheets, general terms and requests for offers.