Marketing

Marketing professionals need to achieve a constantly rising RO(M)I. They are being judged increasingly on the effectiveness of their efforts. Meanwhile, their local teams are closest to prospects and customers. Why not let them decide who receives which message when, and through which channel? Luma enables companies to create individualized and thus more relevant communication which lead to better sales results. With Luma marketing professionals can leverage their field sales and channel partners to communicate more effectively, thereby promoting sales and improve RO(M)I.

Of course, RO(M)I and driving sales is part of a marketing professionals responsibility. Marketers need to feel secure in their consistent brand perception across all communications channels. Brand is a valuable asset and giving flexibility to field sales and channel partners cannot be at the detriment of the brand. At the same time, no one wants to be swamped by a mass of repetitive work. Luma offers the solution: a tool which gives marketers as much control as they want, but which takes the repetitive work off their hands. And, Luma is so intuitive that field sales and channels partners will be able to easily use it because it has a simple drag and drop design and a What You See Is What You Get user interface.

Last, but certainly not least, is the need to work within smaller than before budgets, while responding to needs of field sales and channel partners. Marketers feel the pressure from all sides to shorten the time to market of new or refined marketing campaigns and marketing materials. However, marketers don’t want to sacrifice any quality to meet time to market needs. Luma enables you to quickly modify and make available new marketing materials in a matter of hours, not weeks, without dropping your quality standards. Luma also enables companies to manage their Marketing Development Funds (MDF) right in the platform, so companies and their field and channel sales representatives can use, track and approve the use MDFs. In the world where “time is money,” Luma delivers both reduced cost and quicker turnaround.