Luma for Retail
- Protect brand requirements AND present brands in the most appropriate way for each outlet
- Quickly onboard new shops with no need for cumbersome training sessions
- Allow shops to localize marketing, while ensuring defined approvals are met
- Meet the language and currency requirements of all their regions
- Easily manage most MDF programs that may include vouchers and multiple cost scales
- Analyze what’s being used in each outlet with business intelligence regarding retail pricing of local POP
The Luma for Retail Solution includes the following modules:
Signage Builder
With Signage Builder, your retail partners can created displays that promote you brand, while meeting the communications preferences of their store visitors. In the Luma Cockpit, you can provide templates in multiple sizes, so your retail partners can also work within the space limitations of their site.
Included in the Signage Builder is the ability to create backlit displays, posters, digital signage and other promotional mediums.
Direct (e)Mail Marketer
Luma Direct (e)Mail Marketer enables the personalization of numerous direct marketing assets. Direct marketing campaigns can then be delivered to a central or regional location, or directly to your customers and prospects.
Ad Builder
Luma’s Ad Builder enables end users to automatically create ads that fit all sizes of spaces and mediums. The result is advertising that looks great in any size.
Fulfillment Shop
Luma’s customers use its Fulfillment Shop to e-Order branded items such as t-shirts, mugs or unique giveaways that match their company’s personality.
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