Luma for Franchises
Luma for Franchises enables companies to:
- Protect brand requirements AND present brands in the most appropriate way for each franchise
- Quickly onboard users with no need for cumbersome training sessions
- Allow franchises localize marketing, while ensuring defined approvals are met
- Print only what is needed saves money on printing, storage and is more environmentally kind
The Luma for Franchises Solution includes the following modules:
Collateral Localizer
Your franchisees know their prospects better than anyone. With Collateral Localizer, franchisees can leverage your company’s marketing collateral, while localizing them to meet the needs and preferences of their prospects. Collateral can also easily include the correct contact information for local sales reps or outlets.
Direct (e)Mail Marketer
Luma Direct (e)Mail Marketer enables the personalization of numerous direct marketing assets. Direct marketing campaigns can then be delivered to a central or regional location, or directly to your customers and prospects.
Signage Builder
With Signage Builder, your franchisees can create displays that promote you brand, while meeting the communications preferences of their store visitors. In the Luma Cockpit, you can provide templates in multiple sizes, so your franchisees can also work within the space limitations of their site.
Included in the Signage Builder is the ability to create backlit displays, posters, digital signage and other promotional mediums.
Postcard Producer
With the Postcard Producer, it is only a few steps to create personalized postcards that still meet your branding standards. You can utilize your own customer and prospect databases or purchase lists that meet your target demographics.
Fulfillment Shop
Luma’s customers use its Fulfillment Shop to e-Order branded items such as t-shirts, mugs or unique giveaways that match their company’s personality.
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