Luma for Event-based Marketing
The results: Higher propensity to interact or perceived value of service.
- Marketing programs that deliver consumers information
- When they need it and when it is relevant to them and through the right channel
The Luma for Event-based Marketing includes the following modules:
Calendar Event-based Communications
The automatic, always-on communications of Calendar Event-based Communications means Luma can be configured to send your offers at a time and date most appropriate for each prospect, cross-media.
Product Lifecycle-based Communications
Leverage product lifecycle opportunities, by marketing to time-related needs such as maintenance and renewals. The Luma platform’s business intelligence capabilities can automatically launch Product Lifecycle-based Communications that will increase your company’s aftersales revenue.
Just-in-Time Communications
Luma’s Just-in-Time Communications enables companies to market their products the moment they are available. Never again waste valuable time and resources marketing what is not in stock.
Examples of how Luma’s customers are leveraging event-based marketing include:
Sample Events
- Purchase home insurance online and receive SMS with helpful info
- On birthday send an email with special offer
- After non-payment send a direct mail enumerating benefits
Benefits for Insurance Companies Include:
All communication channels are
- Always on (24/7)
- Immediately ready to scale to new countries
- Immediately ready to scale to new products
Fully outsourced communications
- Send just one SMS or email or direct mail
- Pay-as-you-go – no start-up costs per communication/event/channel
Easy to try, measure and improve campaigns
- Insurance company: creative + campaign + analytics
- Luma Platform: personalization + execution + monitoring/measurement/reporting
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Sample Events
Send service reminder through direct mail
- Optimize service load in dealerships
- Official dealerships can reduce churn
- Personalized after-sales direct mail and email offer such as New Owner Celebrations three weeks after purchase of a new car
Urgent car recall through direct mail
- Complex approval flow and legal responsibility
- After green light direct mail needs to be sent out next day(s)
Benefits for Automotive Companies Include:
Just In Time communications
- Market what is available
- Optimize use of resources: service/sales people capacity and product/inventory
Marketing and sales alignment
- High marketing effectiveness
- Direct link with sales by promoting immediate purchase decisions
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