Luma Channel Optimizer

Luma knows some of your best salespeople may not be your salespeople. Channel partners, whether they be affiliates or value-added resellers, are a valuable source of highly-qualified leads and sales.
The difficulty with using an indirect sales approach is they are often even more disconnected from your corporate brand and positioning than your own sales team. The best and worst fact related to this is a channel partners must depend exclusively on the corporation they represent for marketing and sales support materials. At the same time, your channel partners know their local territories and prospects better than anyone. It is time to leverage both of these facts.

Through the Luma platform, corporate sales and channel partners bridge gap. Smart channel programs use the Luma platform to:

• provide preapproved templates that channel partners can customize to meet the unique needs and preferences of prospects and customers
• quicken time to market for the latest materials and campaigns
• control costs by creating and printing only what is needed
• analyze marketing usage through your channels

The Luma platform also ensures the most appropriate materials are always used by each channel partner. By linking a user’s profile to pre-determined marketing materials and automatically publishing the most current materials in the system, there is no guessing which version to use.

Luma’s Channel Optimizer solution includes modules developed for the unique needs of companies with complex marketing distribution that includes indirect sales channels. These modules are:

Direct (e)Mail Marketer
Luma Direct (e)Mail Marketer enables the personalization of numerous direct marketing assets. Direct marketing campaigns can then be delivered to a central or regional location, or directly to your customers and prospects.

Collateral Localizer
Your representatives in the field know their prospects better than anyone. With Collateral Localizer, channel partners can leverage your company’s marketing collateral, while localizing them to meet the needs and preferences of their prospects.

Ad Builder
Luma’s Ad Builder enables end users to automatically create ads that fit all sizes of spaces and mediums. The result is advertising that looks great in any size.

Fulfillment Shop
Luma’s customers use its Fulfillment Shop to e-Order branded items such as t-shirts, mugs or unique giveaways that match their company’s personality.

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