Luma for Automotive

• Protect brand requirements, while allowing dealerships to customize offers so they speak directly to customers, while being different than their competitors
• Quickly onboard dealers with no need for cumbersome training sessions
• Print only what is needed saves money on printing, storage and is more environmentally kind
• Easily manage most MDF programs that may include vouchers and multiple cost scales
• Analyze what is being used by the dealer channel

Ad Builder
Luma’s Ad Builder enables end users to automatically create ads that fit all sizes of spaces and mediums. The result is advertising that looks great in any size.

New Customer Loyalty Launcher
Starting the long-term relationship with an automotive buyer in the most positive way will help ensure they are a customer when they purchase their next vehicle. Automotive dealers use Luma’s New Customer Loyalty Launcher to produce new customer celebrations that are the perfect beginning to a customer-dealership relationship.

Loyalty Builder
Because consumers only purchase a new vehicle every few years, it is imperative that automotive dealerships continue to provide them with meaningful communications and offers. With Luma’s Loyality Builder, dealerships are able to leverage data they have about the purchased vehicle to provide after-sale offers that meet the specific needs of a consumer.

Urgent Recall Platform
When a recall is announced, it is critical that the correct information is received by the correct customer within a certain timeframe. Luma’s Urgent Recall Platform enables you to respond quickly and appropriately to this urgent need to communicate.

Postcard Producer
With the Postcard Producer, it is only a few steps to create personalized postcards that still meet your branding standards. Luma is integrated with Salesforce.com and premier list vendors so you can utilize your own customer and prospect databases or purchase lists that meet your target demographics.

Collateral Localizer
Your dealers know their prospects better than anyone. With Collateral Localizer, dealerships can leverage your marketing collateral, while localizing them to meet the needs and preferences of their prospects.

Signage Builder
With Signage Builder, your dealers can create displays that promote you brand, while meeting the communications preferences of their store visitors. In the Luma Cockpit, you can provide templates in multiple sizes, so your dealers can also work within the space limitations of their site.
Included in the Signage Builder is the ability to create backlit displays, posters, digital signage and other promotional mediums.

Share Luma for Automotive