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LUMA Spotlight
Some of our customers:
CRM
Customer Relationship Management, also known as relationship marketing or sales. CRM is supported by online or offline systems and/or databases to manage customer relationships
Web to Print
Describes the ways via the internet of selecting, uploading or completing information, which is then automatically converted into a designed publication which can in turn be processed into a graphic and/or electronic end-product.
CRM
Customer Relationship Management, also known as relationship marketing or sales. CRM is supported by online or offline systems and/or databases to manage customer relationships
Web to Print
Describes the ways via the internet of selecting, uploading or completing information, which is then automatically converted into a designed publication which can in turn be processed into a graphic and/or electronic end-product.
SaaS
Software as a service is a business model/function in which software is not sold, but is made available as a hosted service. The software is accessible via the internet and billing occurs on the basis of a subscription formula.
Marketing automation
Platforms for marketing automation simplify the work and the processes of marketing departments and other organizations, by automating repetitive tasks.
MRM
Marketing Resource Management is the totality of software tools and infrastructure supporting marketing operations management. Generally these are tools for planning, design and production and to a lesser extent strategy and analysis.
DAM
Digital Asset Management denotes managing digital media throughout their life-cycle: saving, organizing, processing or modifying and distributing.
ROMI
Acronym for Return on Marketing Investment. ROMI establishes the connection between marketing expenditure and incomes. ROMI analyses the benefits of the money invested.
Channel
A channel or medium ensures the physical or digital distribution of communications expressions to prospects or clients via the sales network. Examples: printed material, e-mail, SMS/MMS, video etc.
EMM
Enterprise Marketing Management is defined by Gartner as a business strategy to guide the entire operation of a marketing department along the right lines so that efficiency improves and people and resources are attuned to each other.
MAM
Marketing Asset Management denotes the management, control and distribution of marketing assets. Examples: communications materials, photos, illustrations and texts, logos, fonts and other brand elements etc.
MOM
Marketing Operations Management is intended to optimize the entire marketing function and all related processes: from planning and budgeting to production and analysis. Including response monitoring and reporting.
Can I shorten time to market with LUMA?
LUMA automates all the steps in the marketing process, from creation through to and including delivery and invoicing. Your sales and marketing teams have ongoing access to the very latest templates they can then modify and personalize simply, and thus quickly, themselves. Approving modifications to templates and personalized versions occurs fully online. A guaranteed time-saver!
I would like to secure my brand identity better. Can LUMA help with this?
Absolutely! Because you determine what material is being made available through LUMA. And that by definition meets centrally-defined brand and house-style guidelines. In this way LUMA also guarantees consistent brand perception across all communications channels. You can read how other users have succeeded in securing their brand identity better in our references.
Can I integrate my CRM system?
Certainly. Contact lists can be retrieved automatically. Because all features are made available via web services, LUMA integrates seamlessly with existing platforms and other business applications, so also therefore with your CRM system.
Is training needed to work with LUMA?
LUMA excels in user-friendliness. The interface is so intuitive that everyone can be up and running with it in an instant. Without training! Too good to be true? Try it yourself!
Do I need support from my IT department?
Absolutely not. LUMA is so user-friendly and intuitive that you can launch sophisticated multimedia campaigns without IT support. And because LUMA is offered as a SaaS solution, you also don't have to worry about operating systems, database licenses or back-ups. LUMA is hosted on our secure, reliable and fast central servers.
I would like to have more control over local communications. Can LUMA help with this?
With LUMA you support local personalized, targeted campaigns which are guaranteed to be consistent with centrally-defined brand and house-style guidelines. Orders which are based on outdated materials, which do not comply with the brand and house-style guidelines or which are intrinsically inadequate, can plainly hold you back.
How can I save on marketing costs?
LUMA helps you to save costs in more than one way. Your marketing process runs more efficiently, and therefore more cheaply. You only produce what is needed, so you avoid any superfluous stocks of printed materials. LUMA is also a SaaS solution: you don't have to invest in expensive hardware and software. You can read how insurance company P&V Verzekeringen was able to save up to 50% on its marketing expenditure here.