LUMA in the Spotlight

Plant Publicity Holland, the organisation that works within the Netherlands and in other countries to collectively promote and increase sales within the Dutch tree nursery sector, has recently implemented LUMA International’s online marketing solution. This means that PPH can now create a consistent brand experience and strengthen the image of the sector towards both consumers and professional users.

Panesco Europe NV, a European supplier of frozen baking products for the food service sector and part of La Lorraine Bakery Group, has implemented LUMA®. This online marketing solution from LUMA International is being launched by Panesco to support its ‘think global, act local’ philosophy.

More and more departments within companies are starting to use cloud solutions. The IT department was the first to experience the influence of the cloud and to experiment with the “as a service” aspect, rapidly followed by departments like accounting and human resources. Marketing is still making this step. While their colleagues have their heads in the cloud, many marketers still execute their marketing strategy using mainly traditional tools.

LUMA International, provider of on-demand solutions for marketing automation, has been selected by the Marketing Cloud community as partner to deliver solutions, expertise and information to its members. The association’s primary goal is to highlight the advantages and the importance of cloud computing in the field of marketing. The seven partners of Marketing Cloud offer a set of cloud-based marketing services which streamline marketing processes within a company and generate more effective campaigns.

LUMA International, Belgium-based supplier of on-demand solutions for marketing automation, has appointed Mark Israelsen to guide the go-to-market of the company in the United States. In his role of non-executive member of the board of directors, Mark Israelsen will be responsible for the development of the company's strategy towards the US market and the positioning of LUMA®, the company's flagship product and SaaS platform for marketing automation.

InShared, an online insurance company and initiative of Achmea, has implemented LUMA®, the marketing automation solution of LUMA International. The SaaS platform is being used by InShared as a virtual back-office to handle the production and delivery of material for customer communication and insurance documents, including international motor insurance certificates, policy conditions and sheets, general terms and requests for offers.

Eclipse International, Belgium-based supplier of marketing solutions, today announced it is changing its name to LUMA International. Next to the rebrand, LUMA International has appointed Bert Driessen as Chief Operations Officer, former Vice President Operations and Managing Director at the European affiliate of Vistaprint.

After Red Herring 100 Europe now Deloitte Fast50 Rising Star nomination for innovative SaaS platform for marketing automation LUMA. Eclipse International is nominated for its SaaS platform for marketing automation LUMA for the Deloitte Fast50 Benelux 2009 Rising Star Award. After LUMA earlier this year was rewarded with a Red Herring 100 Europe Award, this Rising Star nomination is now again a recognition of the innovative power of Eclipse International and LUMA.