What makes LUMA so unique?

SaaS (Software as a Service)

LUMA is provided as a SaaS solution. No need for your IT department to look after it.

• You don't have to invest in expensive hardware and software, so you can be up and running immediately.
• Other than a one-time startup charge, you only pay a monthly fee irrespective of the number of users.
• LUMA can be implemented quickly: everyone has access to the platform immediately and simultaneously.
• You always have the latest software version.
• A simple internet connection is all you need to have 24/7 access to your platform, wherever you are.

Ease of Use

• Handy WYSIWYG editing features (what you see is what you get) - so no surprises and perfectly legal thanks to the unique license for the Linotype font library.
• Everyone can master the intuitive interface quickly. Without training!
• Do you operate internationally? LUMA is available in a variety of languages*.
• The platform's low threshold promotes acceptance by end-users and encourages use.

* English, French, German and Dutch, other languages will follow

Total Solution

With LUMA you have an integrated platform meeting the needs of your entire marketing and sales organization, no matter how widely spread.

• LUMA supports all the steps in the marketing process, from creation to production, including invoicing and delivery to any desired address in Europe or North America*.
• LUMA supports virtually all current digital and analog media (print, SMS/MMS, e-mail, ...).
• LUMA supports an unlimited number of users, templates and assets.
• A total solution means one contact for all your queries - and that saves you lots of time

* Postal processing: if required, delivery to your clients' physical mailboxes

Electronic Invoicing and Payment

Your financial administration is kept to a minimum! Invoicing and paying orders can be processed either online or offline. Whatever you choose.

• The budget manager determines who pays what and how much.
• LUMA supports secure payment with Visa, MasterCard and a host of other online payment methods.
• Orders can also be settled with vouchers or credits from an MDF (Marketing Development Fund).

Version Management

With LUMA your local users are always guaranteed to be working with the latest versions of templates and assets.

• The administrator determines which versions of logos, illustrations, texts and fonts can be used.
• New versions appear online quickly and old versions are removed just as fast.
• The administrator can easily block orders of communication materials based on old templates and assets.

Personalization

Personalized campaigns score better! Your users determine who receives which message, via which channel.

• Simple personalization in LUMA® Wizard* from centrally administered templates.
• Adaptation to local preferences.
• The right language, adapted image materials and personalized content.
• Simple personalization of mailings through linking to a local or central contact list (list can be uploaded in the LUMA® Wizard).
• Contact lists can also be retrieved automatically from your CRM system because LUMA can also be linked to your CRM system.

* In LUMA® Wizard users can select, adapt and order the desired marketing material.

Automatic Publication

Controlled personalization reduces the possibility of errors to a minimum.

• Specific fields in the selected template are automatically completed in advance based on the LUMA user's login information.
• The right template, the right photo, the right name, the right address etc., are retrieved from a centrally-managed database.
• It simply couldn't be easier for the user. Select, order, done!

Perfect Integration

LUMA is an outstandingly open, scalable and modular system. Together with our integration partners and VASP (value added service providers), we will configure and integrate LUMA into a tailor-made solution which meets your needs perfectly, today and tomorrow.

• All features are made available via web services: LUMA integrates securely, reliably and without problems with existing platforms and other corporate applications such as CRM, SFA, DAM, ERP or MRM applications.
• LUMA fits your existing portals seamlessly. Thanks to a once-off registration ('single sign-on') your user enjoys an integrated experience.

LUMA® Cockpit

LUMA® Cockpit offers you total control.

• You determine who gets which access rights via a handy module for user and profile management.
• You can manage templates and assets simply or approve orders.
• Online proofing: no more dragging back and forth, calling and e-mailing. Approving changes to templates and personalized versions takes place entirely online.
• An integrated dashboard provides a clear overview of the use of the various features and templates, and of the orders placed.
• The information from the dashboard can be linked to sales results giving you an insight into your ROMI.