Why LUMA? Your Benefits in a Row

Bridge the Gap between Marketing and Sales

Marketers are from Venus and sales reps from Mars. It often seems there's a yawning chasm between the objectives of those in Marketing and those in Sales. Good news: LUMA can bridge that gap!

Marketing retains the overview and the control, while at the same time offering maximum support to the sales network. Cheaper, more flexible, more effective and faster. Your sales teams can focus on... sales. The result: everyone's happy!

Drive Sales

Your local teams are closest to your clients. So let them decide who receives which message when, and through which channel. Because targeted individualized and thus more relevant communication produces better sales results.

Your local teams can create and produce their own communication materials and cross-media marketing campaigns at any time. LUMA is exceptionally user-friendly and intuitive. So users can get to work immediately, without training.

With LUMA you provide your internal and external teams with exactly the tools and support they need. The administrative rigmarole of the ordering process is kept to a minimum, both for you and your teams. But you still retain as much control as you wish.

Cut Costs

LUMA helps to knock your marketing budget into shape and to save costs.

Your marketing process will run more efficiently, and that means more cheaply. Expensive and time-consuming personalizations and adaptations to local preferences by your own employees or external communications agencies are history. With LUMA you only produce the marketing materials you need. Excessive stocks are avoided, and that keeps costs down.

LUMA is also offered as a SaaS solution. So you don't need to invest in expensive hardware and software, and you can be up and running immediately. After a one-time startup charge, you only pay a fixed monthly fee.

And finally: time is money. With LUMA you accelerate the time to market, and that's a saving too.

Control your Brand

Personalize the message, not the brand. LUMA guarantees a consistent brand perception across all communications channels. Because your brand is a valuable asset and you want to keep it that way.

LUMA supports personalized, targeted campaigns which are still totally consistent with the centrally defined brand guidelines.

Replacing templates, marketing assets and brand elements is extremely simple, and the updates are available to your local users without delay. That's the best of both worlds: central control and local flexibility.