Alignment

In a world where the phrase “do more with less” is the norm, executives are looking ways to cut cost, save money, but not cripple their businesses’ potential. Savings can’t take place at the determent of sales’ ability to sell or marketing’s ability to ensure brand consistency and a quality representation of the company. Luma helps organizations save money without having to lower their quality standards. In many cases, Luma’s customer shave reported the quality of their marketing materials improves by using the Luma platform.

It’s no secret that sales and marketing are occasionally, sometimes often, at odds. Why is this, when the overall corporate goals are the same? For too long, the difference has been a disconnect between the people at headquarters (marketing) and the people actually talking with prospects and customers (sales).

Using Luma’s cloud-based platform to align marketing and sales has several key advantages:

• Integration with your existing systems to leverage your prior technological investment
• With limited set-up fees and little to no onsite work, SaaS solutions tend to cost significantly less and are quicker to implement than traditional enterprise software
• The ability to measure not only each campaign, but personalize each marketing effort – think of it as measuring down to the effort for an individual prospect
• The ability to keep control of branding and high-level messaging AND allowing flexibility to drive sales in the field

Ultimately, like everything in business, whether to use Luma or not comes down to ROI. Companies need to improve the effectiveness of their marketing and sales efforts. Because local teams are closest to customers and prospects, they are experts on what works with their territories, prospects and customers. Any good salesperson will attest that localization goes beyond running marketing material through a translation program. It means really knowing local needs and preferences. Because targeted, localized or personalized marketing materials are more relevant, they lead to better sales results. Increased sales and lower costs mean real RO(M)I from the first time Luma is used.