Luma: Good for the Environment

Luma is committed to doing what is best for the environment. Cloud computing companies like Luma are responsible for a significant reduction in resources needed to conduct business and overall gas emissions. In March 2011, salesforce.com released a study it commissioned with WSP Environment & Energy. The study estimated that customers of salesforce.com’s cloud computing services produce 95 percent less carbon on average, compared with running equivalent software in on-premise application servers.

In addition to the environmental benefits of running a SaaS platform, Luma also limits the environmental impact of its customers’ printed materials. With Luma, you only print what you need, when you need it. Luma helps reduce the strain on your marketing budget by reducing the cost and waste of printing and storing more materials than you need. It also limits the impact your marketing campaigns have on the environment. By creating personalized and localized materials on-demand, the overall amount of printed marketing materials is greatly reduced.

In addition to Luma’s efforts to reduce and reuse within the company, it looks to its production partners to also seek the most eco-friendly approaches. Luma’s global print production partners hold FSC (Forest Stewardship Council) certification. The FSC is a label or mark on a wood or paper product, indicating that a product comes from a sustainably managed forest. The FSC label guarantees the sustainable origin because not only the forest of origin is verified but also the entire supply chain up to the final consumer.

Luma has selected production partners around the globe that focus on preserving the environment. Its production partners can print on every continent except Antarctica, which means less transport / shipments and less CO-2,... Examples of the environmentally friendly measures Luma’s production partners, which include:

• Limiting waste
• Recycling
• Recovery

Luma invites its customers and partners to join it in finding ways to protect the environment for future generations.